The shelves are stocked, the displays are perfectly styled, the staff are pumped and ready to go – time to throw open the doors at West Elm Chapel Street!
For anyone not familiar with West Elm, this homewares brand from Brooklyn NYC is part of the Pottery Barn group. Arguably the trendy younger sibling, West Elm prides itself on collaborating with local design and craft communities and stocks an eclectic mix of furniture and homewares styled primarily around it’s Brooklyn warehouse roots.
“We make it simple to express your personal style at home” – this is the ethos of West Elm and aligns perfectly with my belief that you have to live with what you love. This is the perfect store to find furniture and accessories to show off your personality.
West Elm opened it’s first Australian store in Sydney in May and the Melbourne opening on 19 September has been much anticipated ever since. West Elm is located at 464 Chapel Street South Yarra – see you there on Thursday!